Nov 20, 9:00 AM – 4:00 PM
Central College
Central College,
812 University St, Pella, IA 50219, USA

About MSAM

In 2015 and 2016, Central College mathematics professor Dr. Russell E. Goodman took groups of Central College students to Furman University in Greenville, SC for the Carolinas Sports Analytics Meeting. The event was incredibly well-run and quite popular regionally and after some discussions with the organizers, Goodman decided to create a "sister meeting" at Central College, held in the fall, under the same conference model. To-date, the event has been quite successful.

Goodman created the Midwest Sports Analytics Meeting (MSAM) in 2016 as a one-day conference promoting faculty, graduate, and undergraduate research in sports analytics. MSAM has always been designed to be an enthusiastic environment in which to hear and discuss myriad examples and projects in sports analytics. The conference typically features sessions for speaking or poster presentations, and opportunities to network with other participants. Professionals, faculty, and students of all levels are encouraged to attend and to consider giving a speaking or poster presentation. Lunch is typically provided for registrants (in non-COVID-19 years) at Central College's delicious Central Market buffet.

Our 2020

Cynthia Frelund
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Analytics Expert, NFL Network

Cynthia Frelund is NFL Media's first analytics expert, and can be seen across a variety of NFL Media shows and platforms. During the week, you can see Cynthia on NFL Fantasy Live and every Sunday on NFL GameDay Morning. She joined the NFL in 2016 from ESPN, where she was a Predictive Analytics Analyst for two years. Prior to that, she served as a producer on the SportsCenter Innovation team and before that was a business development manager for Disney ABC Television Group. She also worked as a finance analyst for the NFL. Frelund graduated from Boston College with a B.S. in Biology in 2005 before receiving her MBA in Finance, Entrepreneurship, and Innovation and MS of Predictive Analytics both from Northwestern University.


Cynthia is a marathon runner, a former Pilates and group fitness instructor, and is involved with Bright Pink, a national non-profit organization focused on preventing breast and ovarian cancer in young women. Frelund was born and raised in Okemos, Michigan.

Eric Eager
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Executive Director for Research and Development, Pro Football Focus

Eric Eager is the Executive Director of Research and Development at Pro Football Focus where he oversees the development of models and tools for consumers, media and team clients. Prior to joining PFF, he was a professor of mathematics at the University of Wisconsin - La Crosse, where he studied mathematical biology and the scholarship of teaching and learning. 



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Central College, Pella, IA


Central College is a residential liberal arts college dedicated to helping students discover and develop their greatest potential. Guided by its ecumenical Christian tradition, the college community engages in vigorous, open inquiry in pursuit of academic excellence.

812 University St.
Pella, IA 50219
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