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Nov 21, 9:00 AM – 4:00 PM
Central College
Central College,
812 University St, Pella, IA 50219, USA

In 2015 and 2016, Central College mathematics professor Dr. Russell E. Goodman took groups of Central College students to Furman University in Greenville, SC for the Carolinas Sports Analytics Meeting. The event was incredibly well-run and quite popular regionally and after some discussions with the organizers, Goodman decided to create a "sister meeting" at Central College, held in the fall, under the same conference model. To-date, the event has been quite successful.

Goodman created the Midwest Sports Analytics Meeting (MSAM) in 2016 as a one-day conference promoting faculty, graduate, and undergraduate research in sports analytics. MSAM has always been designed to be an enthusiastic environment in which to hear and discuss myriad examples and projects in sports analytics. The conference typically features sessions for speaking or poster presentations, and opportunities to network with other participants. Professionals, faculty, and students of all levels are encouraged to attend and to consider giving a speaking or poster presentation. Lunch is provided for registrants at Central College's delicious Central Market buffet.

Madison Koch
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Sales, Analytics, and Data Coordinator, Minnesota Vikings

Ms. Koch graduated from the University of Minnesota with a B.S. in Psychology and minors in Statistics and Sports Management. Following graduation, Koch worked as a data intern for the NFL's Minnesota Vikings, quickly rising to become their Sales, Analytics, and Data Coordinator. Koch is currently in her fourth year with the Vikings.

Koch is from Stanwood, IA and was on the University of Minnesota's Women's Rowing team all four years of her time there. While working for the Vikings, Koch is concurrently pursuing a Computer Science Degree from Oregon State University.

An article on Koch from The Gazette, a Cedar Rapids, IA-based newspaper.

Nick Elam
Assistant Professor of Educational Leadership, Ball State University

Dr. Elam has a varied background in education, math, and sports. He previously served as a school principal in Ohio while earning his Ph.D. in Educational Leadership, Culture, and Curriculum at Miami University. Before entering administration, Elam taught calculus at the high school and community college level after graduating from the University of Dayton.


Dr. Elam is Founder/Coordinator of M-SportsFans (an official Special Interest Group within Mensa), and grounds crew member for the Cincinnati Reds. Elam previously served as a high school athletic director and baseball coach.


Dr. Elam is the originator of the hybrid duration format for basketball. In 2017, The Basketball Tournament renamed the format the Elam Ending and has implemented it successfully ever since. Elam’s research and writing have been shared at various conferences, podcasts, and radio/TV programs.

David Longstreet
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Chief Data Scientist, FanThreeSixty
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David Longstreet is responsible for leading and building FanThreeSixty’s core fan analytics capabilities, which includes predictive sales and attendance models, enriched fan profiles and smarter audience segments. Prior to joining FanThreeSixty, David consulted with over 25 organizations across the U.S., Europe, Asia and Africa. He has also conducted research with the Bureau of Economics Analysis and several universities resulting in numerous articles and books. David brings over 20 years of analytical research, statistical and econometric models for innovative organizations across the globe.


David has created educational videos on statistics, economics, calculus, algebra, and trigonometry published on Youtube.  The videos have been viewed more than 20 million times with over 150K subscribers.


Central College is a residential liberal arts college dedicated to helping students discover and develop their greatest potential. Guided by its ecumenical Christian tradition, the college community engages in vigorous, open inquiry in pursuit of academic excellence.

812 University St.
Pella, IA 50219
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