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Nov 18, 9:00 AM CST – Nov 19, 4:00 PM CST
Central College
Virtual (Zoom) MSAM 2023

About MSAM

In 2015 and 2016, Central College mathematics professor Dr. Russell E. Goodman took groups of Central College students to Furman University in Greenville, SC for the Carolinas Sports Analytics Meeting. The event was incredibly well-run and quite popular regionally and after some discussions with the organizers, Goodman decided to create a "sister meeting" at Central College, held in the fall, under the same conference model. To-date, the event has been quite successful.

Goodman created the Midwest Sports Analytics Meeting (MSAM) in 2016 as a one-day conference promoting faculty, graduate, and undergraduate research in sports analytics. MSAM has always been designed to be an enthusiastic environment in which to hear and discuss myriad examples and projects in sports analytics. The conference typically features sessions for speaking or poster presentations, and opportunities to network with other participants. Professionals, faculty, and students of all levels are encouraged to attend and to consider giving a speaking or poster presentation. Lunch is typically provided for registrants (in non-COVID-19 years) at Central College's delicious Central Market buffet.

Midwest Sports Analytics Meeting 2017 welcome by Russ Goodman

Our 2022 Speakers!!!

Dr. Felesia Stukes
Assistant Professor of Computer Science, Johnson C. Smith University

Dr. Felesia Stukes is an assistant professor of Computer Science at Johnson C. Smith University, a small private historically black university (HBCU). With initial funding from the National Science Foundation, Stukes led a curriculum development initiative which enhanced two existing analytics courses and established four new courses for a minor in data science.


In 2019, she founded The Social Computing Lab where her research is situated at the intersection of communities and technology, using computer models and data science to explain social phenomena. Her work has several application areas including sports, business, and education. Her research is also focused on computer science education to find more effective approaches to bring computer science to a wider and more diverse audience. Through additional funding from the U.S. Department of Defense, Stukes expanded her Data Analytics Technology & Athletics (DATA) Bulls project, to enhance institutional capacity through the acquisition of human performance, player tracking and sports team analytics equipment.

Brian Burke
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ESPN Sports Data Scientist

Brian Burke, founder of the popular website Advanced Football Analytics and an early pioneer in football analytics, joined ESPN as a sports data scientist in June 2015. As a member of the Stats & Information Group’s Analytics Team, Burke is expanding upon his previous work to ensure ESPN has the best-in-class football analytics. His recent accomplishments include the widely successful Pass Block and Run Block Win Rate metrics, Receiver Tracking Metrics, and other models based on player tracking data. He began his website in 2007, where he pioneered the development of metrics like Expected Points and Win Probability, which remain the core tools for analysis in football.


Burke was a regular contributor The New York Times, The Washington Post, Slate and other outlets. A regular speaker at the MIT Sloan Sports Analytics Conference, he also previously worked as an analytics consultant for multiple NFL teams and supplied statistics and analytics insights to NBC Sports and ESPN The Magazine.


Before entering the world of sports analytics, Burke was an officer and aviator in the United States Navy serving as an F/A-18 carrier pilot. He flew numerous combat missions and was awarded the Air Medal, the Navy Commendation Medal, and numerous other personal and unit commendations. Originally from Baltimore, Burke graduated from the U.S. Naval Academy with the Class of 1993. He attended the Naval Postgraduate School and returned to Annapolis as an instructor. After leaving the Navy, Burke worked as a strategy and tactics expert in naval aviation, and then as a business unit director before launching Advanced Football Analytics. He earned a second masters degree in Operations Research from George Mason University and teaches there as adjunct faculty. When not analyzing football and other sports, Burke competes in triathlons and takes his car to the track. He resides with his family in Reston, Virginia.



Central College, Pella, IA


Central College is a residential liberal arts college dedicated to helping students discover and develop their greatest potential. Guided by its ecumenical Christian tradition, the college community engages in vigorous, open inquiry in pursuit of academic excellence.

812 University St.
Pella, IA 50219
Central College
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